NBC Announces Aggressive And Staggered Season Premiere Strategy for Fall 2012

Press Release
June 14, 2012

NBC ANNOUNCES AGGRESSIVE AND STAGGERED 

SEASON PREMIERE STRATEGY FOR FALL 2012

Schedule Includes Commercial-free Sneak Peeks of “Animal Practice” and “Go On” During 2012 Summer Olympic Games


The Olympics Passes the Baton with the Two-Hour Premiere of the New Competitive Series “Stars Earn Stripes” on August 13, followed by the Season Premiere of “Grimm”


Continuing NBC’s Rollout Strategy, Hit Singing Competition “The Voice” Returns (September 10) During the Same Week that Summer Juggernaut “America’s Got Talent” Concludes (September 13) and the Return of NFL Football (September 5 and 9) Hands-Off to the Launches of “Go On” and “The New Normal” (September 11) and a Sneak Peek of “Guys With Kids” (September 12), as well as the Season Premiere of “Parenthood” (September 11)


Additional New Show Premieres Are Dramas “Revolution” (September 17) and “Chicago Fire” (October 10)




UNIVERSAL CITY, Calif. – June 14, 2012 – NBC announced today the premieres and sneak peeks of its new Fall 2012 primetime schedule that capitalize on the launch and promotional platforms provided by the network’s coverage of the 2012 Summer Olympic Games, the finale of “America’s Got Talent” and the return of “The Voice” and “Sunday Night Football.” Most of the new fall shows will premiere in advance of the start of the season.

The rollout of NBC’s Fall 2012 season begins with commercial-free sneak previews of the new comedies “Go On” (Wednesday, August 8) after the evening’s coverage of the 2012 Summer Olympic Games and “Animal Practice” on Sunday, August 12, following the Closing Ceremonies of the Summer Olympics.

One day after the conclusion of the Olympics, NBC will debut the new competitive series “Stars Earn Stripes” with a special two-hour episode on Monday, August 13 (8-10 p.m. ET), followed on the same night with the advance season premiere of “Grimm” (10-11 p.m. ET).

Continuing NBC’s launch strategy, “The Voice” returns on September 10 (8-10 p.m.), handing-off to encore sneak peeks of “Animal Practice” (10-10:30 p.m. ET) and “Go On” (10:30-11 p.m. ET). The NFL Kick-Off Special 2012 and first NFL game of the season on Wednesday, September 5, followed by Football Night in America (7:00-8:15 p.m.) and Sunday Night Football’s (8:15-11 p.m.) return in their regular timeslots on September 9 kick off a launch week that includes the September 11 time-period premiere of “Go On” (9-9:30 p.m.) followed by “The New Normal” (9:30-10 p.m.), a sneak peek of “Guys With Kids” on September 12 (10-10:30 p.m.) after the next to last episode of “America’s Got Talent,” and the season premiere of “Parenthood” on September 11 (10-11 p.m.). To provide additional sampling, the new comedy “The New Normal” will re-broadcast its first episode on Thursday, September 13 (10-10:30 p.m. ET), following the season finale of “America’s Got Talent.”

Among other new NBC series for fall, the drama “Revolution” premieres on Monday, September 17 (10-11 p.m. ET); and the drama “Chicago Fire” debuts on Wednesday, October 10 (10-11 p.m. ET). “Animal Practice” will start in its regular day and time on Wednesday, September 26 (8-8:30 p.m. ET) followed by the time period premiere of “Guys with Kids” (8:30-9 p.m. ET).

Following are the premiere dates for NBC’s Fall 2012 primetime schedule (all times ET; new shows are in upper case):

Wednesday, August 8
“GO ON” (sneak peek following Olympic Games coverage)

Sunday, August 12
“ANIMAL PRACTICE” (sneak peek following Olympic Games Closing Ceremonies)

Monday, August 13
8-10 p.m. “STARS EARN STRIPES” (two-hour premiere)
10-11 p.m. “Grimm”

Wednesday, September 5
7:30-8:30 p.m. “NFL Kickoff Special 2012” (regular season)
8:30-11 p.m. “Sunday Night Football” (regular season)

Sunday, September 9
7-8:15 p.m. “Football Night in America” (regular day and time)
8:15-11 p.m. “Sunday Night Football” (regular day and time)

Monday, September 10
8-10 p.m. “The Voice”

Tuesday, September 11
9-9:30 p.m. “GO ON” (time period premiere)
9:30-10 p.m. “THE NEW NORMAL”
10-11 p.m. “Parenthood”

Wednesday, September 12
10-10:30 p.m. “GUYS WITH KIDS” (sneak peek after penultimate “America’s Got Talent”)

Friday, September 14
9-10pm - "Grimm" (time period premiere)

Monday, September 17
10-11 p.m. “REVOLUTION”

Thursday, September 20
8:30-9 p.m. “Up All Night”
9-9:30 p.m. “The Office”
9:30-10 p.m. “Parks and Recreation”

Wednesday, September 26
8-8:30 p.m. “ANIMAL PRACTICE” (time period premiere)
8:30-9 p.m. “GUYS WITH KIDS” (time period premiere)
9-11 p.m. “Law & Order: Special Victims Unit” (two-hour premiere)

Thursday, October 4
8-8:30 p.m. “30 Rock”

Wednesday, October 10
10-11 p.m. “CHICAGO FIRE”

Friday, October 19
8-8:30 p.m. “Whitney”
8:30-9 p.m. “Community”

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